When people think about running a business, they often focus on money, marketing, or growth strategies. These things are important, but real success comes from something deeper, from eternal values. Values like honesty, trust, service, and faith shape businesses that last, because they give a strong foundation no matter how much the world changes. What Are Eternal Values in Business? Eternal values are timeless principles that guide the way we live and work. In business, they include things like integrity, accountability, humility, service, and faith. Unlike trends or strategies that change every year, these values stay the same. Companies that build their culture on values naturally create stronger trust with customers, employees, and communities. Randy Schrum believes that values are not just moral choices, but smart business strategies that lead to lasting growth. Integrity Builds Trust and Loyalty Integrity means doing the right thing, even when it’s hard. A business that ke...