Randy Schrum

  Randy Schrum explains five simple digital strategies that can help any online business grow. He breaks things down in a way that’s easy to understand, even if you’re not a tech expert. From building trust with your audience to using the right tools, Randy shares tips that come from real experience and are made to actually work.

  In today’s competitive business environment, having a clear strategic vision is essential — but without strong financial planning to support it, that vision can remain out of reach. Randy Schrum , a business strategist and founder of multiple successful ventures, emphasizes the importance of aligning financial planning with long-term business goals. When financial decisions are made with the company’s vision in mind, businesses operate more efficiently and are better positioned for sustainable growth. 1. Define a Clear Strategic Vision The first step in alignment is clarity. A strategic vision describes the course that the business is taking. It includes specific goals such as expanding into new markets, increasing revenue, developing new products, or enhancing customer experience. Randy advises business leaders to write down their strategic goals in measurable terms. This could include revenue targets, market share goals, hiring plans, or operational improvements. When your vis...

  A company's long-term success is largely dependent on its ability to manage its operations effectively. It involves planning, organizing, leading, and improving business operations in a way that achieves goals and keeps the team motivated. Randy Schrum , a business strategist and entrepreneur, outlines some of the most important elements that make business management work efficiently. 1. Establish a Clear Vision and Mission Every business needs direction. Randy explains that having a clear vision (what you want to achieve) and a mission (why your business exists) provides purpose for the team. When leadership knows where the business is heading, it becomes easier to make consistent decisions and guide others toward shared goals. Define your long-term business goals Make your mission easy to understand Share the vision with your entire team Use it to guide daily decisions and priorities 2. Build a Skilled and Aligned Team People are one of the most valuable assets in any business...

In a fast-moving digital world, building a strong brand online is no longer optional—it’s essential. But with so much noise and competition, how can a brand truly stand out? According to Randy Schrum , entrepreneur and digital marketing expert, it starts with being intentional. Over the years, he’s helped numerous businesses and personal brands grow online by focusing on clarity, connection, and consistency. Here’s his expert guidance on how to build a brand that not only shows up but thrives. 1. Start with Purpose A clear purpose is the cornerstone of any successful brand. Randy believes you need to know exactly what your brand stands for and why it exists. “What do you believe in? Who do you help? Why does your work matter?” he asks. This clarity helps shape your messaging and keeps you focused on serving the right audience in the right way. 2. Understand Your Audience Deeply One of Randy’s top strategies is truly getting to know your audience—not just what they buy, but what they c...

  Randy Schrum specializes in helping entrepreneurs create a strong, scalable foundation. By blending proven frameworks with real-world experience, he equips founders with the mindset, tools, and structure needed to grow with confidence and clarity.

  Randy Schrum Shares 5 Secrets to Building a Strong Business Randy Schrum explains the 5 things every business owner should know to build a strong and stable company. These aren’t complicated strategies—just honest, real-world advice from someone who’s been there. His goal is to help you grow with clarity, confidence, and purpose.