Randy Schrum Explains How to Build a Brand That Grows Online

In a fast-moving digital world, building a strong brand online is no longer optional—it’s essential. But with so much noise and competition, how can a brand truly stand out?

According to Randy Schrum, entrepreneur and digital marketing expert, it starts with being intentional. Over the years, he’s helped numerous businesses and personal brands grow online by focusing on clarity, connection, and consistency. Here’s his expert guidance on how to build a brand that not only shows up but thrives.

1. Start with Purpose

A clear purpose is the cornerstone of any successful brand. Randy believes you need to know exactly what your brand stands for and why it exists. “What do you believe in? Who do you help? Why does your work matter?” he asks. This clarity helps shape your messaging and keeps you focused on serving the right audience in the right way.

2. Understand Your Audience Deeply

One of Randy’s top strategies is truly getting to know your audience—not just what they buy, but what they care about.

• Create detailed customer profiles based on their goals, challenges, and interests.

• Use tools like surveys, social media polls, or analytics to understand what content resonates most.

• Pay attention to the language your audience uses—it helps you communicate in a way they relate to.
  

“When you know what your audience wants,” Randy says, “you can speak directly to their needs—and that builds trust.”

3. Be Consistent Across Platforms

Consistency builds credibility. Your brand should have a clear look, tone, and message across your website, social media, emails, and even ads..

It’s not about being repetitive—it’s about being recognizable. Randy recommends documenting your brand’s visuals, voice, and messaging guidelines so that everything stays aligned, especially as your team grows.

4. Tell Stories That Connect

One of the best strategies to create a brand that people care about is to use storytelling.

• Talk about your journey, including your beginnings, difficulties encountered, and lessons gained.

• Highlight real customer experiences and success stories.

• Use simple story structures like “problem–solution–result” to make your message clear and memorable.

“People relate to people,” Randy says. “When you share honestly, they see the human side of your brand—and that’s what they connect with.”

5. Give Real Value Through Content>

Randy emphasizes the importance of showing up with helpful content before asking for anything in return.

• Focus on solving problems your audience faces.

• Be consistent in how and when you post.

• Use different formats like videos, guides, or blog posts to reach more people.

• Always include a next step—whether it’s reading more, subscribing, or booking a call.

“When your content helps people, they’ll keep coming back—and they’ll start to trust you,” he says.

Final Thoughts

Building a brand online takes more than flashy visuals or clever taglines. It’s about knowing your purpose, understanding your audience, sharing your story, and giving value consistently. Randy Schrum’s approach is simple but powerful: show up with clarity, care, and consistency, and your brand will grow.